Yes, Geritol® multivitamin contains beta-carotene. In fact, of all the leading brands of multivitamins, Geritol® multivitamin gives you the most beta-carotene of any multivitamin.¹
Why is beta-carotene important in your diet? It’s actually a pigment in food, a nutrient classified as a “carotenoid” and is converted to vitamin A by your body. Vitamin A is an antioxidant and is essential for the immune system, your vision and overall normal body functioning.
How to spot it: Beta-carotene makes up the dark-colored pigments found in fruits and vegetables – so it can be easy to identify in colorful foods. Beta-carotene is abundant in produce like apricots, carrots, broccoli and spinach.
Sources: ¹IRI 52 weeks ending 1/24/2010